Talking about poverty

Many people in Scotland have unhelpful views about poverty. We want to change them.

But how do we do that?

The Joseph Rowntree Foundation and the Frameworks Institute have carried out a lot of research into what views people have about poverty, and what frames we can use to change them.

The Poverty Alliance wants to help its members and supporters start using these frames to talk about poverty in a helpful way, and we’re offering training on how to do this – with a focus on how to use the frames to talk with your local media.

If you are interested in a half-day training session on talking about poverty, please email

We’ve also created model social media content and talking points that you can view here.