Online resources

We’ve put together different resources to help you make an impact during Challenge Poverty Week despite activities taking place mostly online. Resources include letters (emails) to politicians, social media graphics, and we will soon publish a guide to creating videos using our anti-poverty framing.

Daily GIFS and suggested social media posts

Each day of CPW will focus on a different theme with accompanying policy asks. We’ve created GIFs for you to use to support these themes, and put together some suggested text to go along with them.

We encourage you to share the GIFs and suggested text on you social media account, but you can create your own text if you prefer.  We of course also encourage you to produce your own content highlighting your own events, campaigns and asks that you are promoting.

Download our daily GIFS
View suggested social media posts (Twitter, Facebook, Instagram)

Our daily themes are social security, communities, tax, work & jobs, public services, and care. View full details here .

There’s no GIF for the first day of CPW (Monday 5th), because we will be sharing our animation showcasing solutions to poverty on our social media @PovertyAlliance. Please watch and share.

We aslo have lots of CPW graphics and other resources for online actions here.

We have also created templates which you can edit yourself with information or images about your planned activities for the Week. To access them, you will need login details to our online design account. Please email Suzi at to receive the login details.

Printable poster for photos
If you want to show support for a policy or issue you’re passionate about, save the poster to the left, write your message, print, then post to social media. Remember to tag us @CPW_Scotland.

Video Guide

Challenge Poverty Week will take place mostly online, but this doesn’t mean we can’t have a big impact. Creating videos is one of the most powerful tools you can use to to help challenge poverty.

We’ve put together a guide to making short videos for social media, download this here.

Template letter to your local Politician

Download these template letters, edit and personalise them, and then post or email them to your local MSPs and MP during CPW. The more that elected representatives hear about your belief in the need to solve poverty the better!

You can find your local MSPs here and your local MP here.

Letter to MSPs (2020)
Letter to MPs (2020)

Councillors also make important decisions regarding poverty. Find out who your local Councillor is here and speak to them about what they are doing to tackle poverty in your area. 

It would be great if you let us know when or if you get a response from your MSP, MP, or local Councillor, by emailing